Accepted Here: Why Listing Your HMOs on Your Website Gets You More Patients

The 30-Second Phone Call You Don’t Need to Have

Imagine this scenario: It is Monday morning at your clinic in. Your secretary picks up the phone.

“Hello, good morning. Do you accept Maxicare?” “Yes, we do.” “Okay, thank you. I’ll call back to book.”

That call took 30 seconds. If your secretary answers that same question 10 times a day, that is a lot of time accumulated in a year.

For Bacolod doctors accepting Maxicare or Intellicare, your HMO list is not just “admin info”—it is one of your most powerful marketing tools. Here is why hiding this information in a file folder at your front desk is costing you new patients.

On our previous blog, we talked about why Bacolod based clinics needs more than just a facebook page profile.

Fact: In 2026, Patients Are Hunting for “Coverage,” Not Just “Competence”

We like to think patients choose us solely for our years of experience. But in the current Philippine economy, practicalities come first.

According to the 2025 Global Medical Trends Survey by WTW, medical costs in the Philippines were projected to rise by 18.3%—one of the highest rates in Asia.

What does this mean for your clinic? It means your patients are more “budget-conscious” than ever. They are terrified of out-of-pocket expenses. Before they even read your bio, they are filtering doctors by one criteria: Who accepts my Maxicare/Intellicare card?

Even major local platforms like NowServing report that “Search by HMO” is one of the primary ways Filipino patients filter their doctor search results.

If your website doesn’t explicitly say “We Accept Maxicare,” the patient assumes you don’t. They won’t risk the rising costs; they will simply click “Back” and find a doctor who lists it clearly.

The Problem with Third-Party Directories

“But isn’t my name already on the Maxicare/Intellicare website?”

Technically, yes. But have you tried using those directories lately?

• They are often outdated (listing clinics you moved out of 3 years ago).
• They are hard to navigate on mobile phones.
• They don’t tell the patient your current clinic hours.

When a patient lands on your professional website, they view it as the Source of Truth. If your site says you accept their card, they trust it more than a generic directory list that hasn’t been updated since 2024.

How to Display This on Your Website (The Right Way)

You don’t need a complex table. You just need clarity. Here is how we build this for our medical clients:

1. The “Footer” Trust Signal: We place the logos of your top 3 accredited HMOs (e.g., Maxicare, Intellicare, PhilHealth) at the bottom of every single page. This tells the patient immediately: “Your card is welcome here.”
2. The Dedicated “Insurance” Page: We create a simple page titled “Accepted HMOs & Insurance”.
   • This page lists every accepted card.
   • It clarifies requirements (e.g., “Please bring your LOA (Letter of Authorization) before your visit”).
   • SEO Bonus: This page is a magnet for Google. When someone types “Bacolod doctors accepting Intellicare,” this specific page is highly likely to rank #1.

The “No-Surprise” Policy Builds Loyalty

Nothing destroys patient trust faster than a “surprise bill.” By clearly stating which cards you accept (and which you don’t) on your website, you set expectations before the patient walks in.

• If you accept it: The patient arrives confident and ready.
• If you don’t: The patient knows upfront and can bring cash/card, or you filter out a patient who would have been frustrated at your counter.

Conclusion: Save Time, Book More

Your website is your 24/7 secretary. Let it handle the repetitive questions so your actual staff can focus on patient care.

If you are one of the Bacolod doctors accepting Maxicare, Intellicare, or PhilHealth, shout it out. Put those logos on your site. It’s the simplest way to turn a “web visitor” into a “booked appointment.”

References

1. WTW (Willis Towers Watson). (2024, November). Philippines healthcare benefit costs projected to continue its double-digit increase in 2025. Retrieved from WTW Website
2. SeriousMD. (n.d.). How to Find a Specialist Doctor in the Philippines. NowServing Blog. Retrieved from NowServing.ph