Ever clicked a button that said “Buy Now” or “Learn More”?
That’s a call to action—or CTA—and it’s one of the most powerful tools in marketing. Whether you’re designing a website, running a Facebook ad, or printing a brochure, CTAs guide your audience to take the next step.
But here’s the thing: most businesses in the Philippines still overlook them or don’t use them well. In this guide, we’ll break down exactly what a call to action is, why it matters, and how to use it in websites, brochures, ads, and more.
Learn more about the purpose of a call to action on this article.
What Is a Call to Action?
A Call to Action (CTA) is a short phrase that tells your audience what to do next.
It could be as simple as:
- “Call Now”
- “Download the Guide”
- “Show This Coupon”
It’s the bridge between attention and action. Your marketing may get seen, but the CTA is what turns attention into clicks, calls, sign-ups, or sales.
💡 CTAs are not just buttons. They can be lines of text, images, popups, or phrases spoken during a pitch.
Why Are CTAs Important in Digital Marketing?
Here’s what CTAs do for your business:
- Direct your audience’s next step. Without a CTA, people don’t know what to do next.
- Drive conversions. Whether it’s getting more bookings, email sign-ups, or purchases, CTAs make it happen.
- Make your message clearer. CTAs act like a spotlight—focusing attention where it matters.
For Philippine-based businesses trying to convert casual browsers into paying customers, CTAs are essential.
Common Types of Call to Action (With Use Cases)
Call to Action in a Website
Examples:
- “Book a Free Consult”
- “Add to Cart”
- “View Our Packages”
These usually appear on homepage banners, service pages, or popups.
Call to Action in a Brochure
Examples:
- “Present this flyer at checkout to save ₱100.”
- “Visit our store at SM Bacolod—2nd Floor.”
Printed CTAs still work, especially in retail and events.
Call to Action in Social Media
Examples:
- “Tag a friend who needs this!”
- “Click the link in our bio to shop.”
Used in captions, comment sections, and Stories.
Call to Action in Advertising
Examples:
- “Buy One, Get One Free—Today Only!”
- “Hurry! Offer ends this week.”
CTAs in ads add urgency and focus attention on the next step.
Call to Action in Graphic Design
Designers often create CTA buttons or banners using standout colors and bold fonts like:
- “Order Now”
- “Watch Video”
Call to Action in a Pitch or Presentation
Example lines:
- “We’d love to partner with you—here’s our proposal.”
- “Scan this QR code to sign up.”
CTAs work in verbal formats too—especially in sales decks or business meetings.
Real-Life Examples of CTAs (Philippine Businesses)
Here are some real CTA examples you’ll find on local websites and materials:
| Type | Example CTA | Where It’s Used |
|---|---|---|
| Website | “Book Your Appointment” | Dental clinic homepage |
| Brochure | “Show this card to get a free tote bag” | Retail promo flyer |
| Facebook Ad | “Send Us a Message” | Messenger-based services |
| Pitch Deck | “Scan the QR to invest” | Business proposal |
What Makes a Good Call to Action?
- It’s clear. No fluff. Just action.
- ✅ “Download the Price List”
- ❌ “Check out our amazing offers you might love!”
- It’s urgent.
- “Limited slots available”
- “Ends this Friday!”
- It’s action-oriented.
- Use verbs like: Get, Book, Try, Download, Call, Sign up, Claim
- It’s visible and well-designed.
- Use contrast, button shapes, and whitespace to make CTAs stand out.
Need help with writing a call to action for your poster? Check out our writing a call to action guide.
Final Thoughts: Why Every Business Needs a CTA
If your business doesn’t use CTAs, you’re leaving conversions on the table. CTAs are simple, free to implement, and incredibly effective. Whether you’re a freelancer, startup, or local shop in Bacolod—every click, tap, or scan begins with a strong call to action.
What’s Next?
- Learn How CTAs Work in Digital Marketing
- Want help improving your website CTAs? Book a free audit with Websow